What You Can Expect From Search Enging

What You Can Expect From Search Engine
by: David Bell


Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).

Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For example, if you were to type "music" and "CD" into the AltaVista search engine as a keyword the result would be over 1,000,000 related site URLs.

Search engines are a very powerful tool if you are in the top 50 results (preferably the top 20), but are completely useless if you are listed further down. You can bet that if you are further down than the 50th result, the searchee will not even see your site listing, much less be able to visit it.

As we all know, the beauty of search engines is that they can bring you a large amount of targeted traffic and it will not cost you a cent!

It is crucial you understand the basics of how search engines work if you want to get traffic to your site from them. There are three main types of search engines/directories. The first is a directory (sometimes called a category database). This is not a true search engine, but a listing of webpages by category. Many directories allow you to enter in the description and keywords for your site exactly as you would like them to appear. You usually have to select the category you want it cited under, too.

A directory will not list your URL and will never become aware of your site if you do not register with them. They do not make use of "indexing software" (robots that crawl the web looking for new sites and indexing them). An example of a directory is Yahoo.

Search engines (also called crawlers, spiders, robots, and worms) vary to a large degree. They will automatically index your site using "indexing software" or "indexing robots".

Depending on the complexity of the software, here is what different search engines might do:


1.Index the webpage (not the entire "website") you give them.


2.Index every word of every page at that site.


3.Visit external links to crawl through the web looking for any new sites 24 hours a day, 7 days a week going from URL to URL until they have visited every website that can be found on the Internet.


By simply telling the search engine what your URL is, its software robot will go there automatically and index everything they need. Every search engine has different criteria for returning search results which makes a difference on how you want to submit your site as it can drastically effect your ranking in search engines (we discuss this quite extensively in the course, but it takes up over 30 pages, so we will skip it in this newsletter).

It is important to realize that many search engines change their algorithms on a regular basis (i.e. weekly, monthly, etc.) - if you're listed prominently today, that may no be true tomorrow.

There are also META search engines. These perform searches on multiple search engines simultaneously. In this instance, your ranking for the keywords inputted is calculated by the combined ranking of all the search engines simultaneously used. The key to getting ranked high is to make sure you're listed in all the search engines used by the META search engines (They use: OpenText, Lycos, WebCrawler, InfoSeek , Excite, AltaVista, Yahoo, HotBot, and Einet Galaxy).

It is not necessary to submit your site to META search engines since they use the results of the major search engines (not their own).

I hope this helps in your future marketing decisions.

About The Author

http://www.wspromotion.com/

Blogging - Want Traffic 4 Ways to Go Using Blogs

Blogging – Want Traffic? 4 Ways to Go Using Blogs
by: Murtuza Abbas



If you are operating an internet business I bet you know the importance of blogging.

Blogging helps in website promotion and drives killer traffic to your website if done right.

You are losing the traffic potential of your website if you are not using blogs to promote your site.

This is the only reason you can see blogs all around the net.

Here are 4 killer steps that will help you to boost up your website traffic using blogs...


1. Choose a Traffic Pulling Domain Name.

While selecting your domain name you must be aware of SEO and keyword optimization.

This will help you to boost your website traffic and get proper placement for your site in search engines.

Pick a domain name that is easy to remember and relevant to your products.

Also make sure to include your important keywords in the domain name so that search engines can give your site high ranking for relevant keywords.


2. Choose Best Blog Platform.

At this time, there are hundreds of platforms, both free and paid, that you can choose from. Choose the blog platform that offers features that your site is looking for.

Post comments on blogs and forums and ask other website owners as to which blog platform will be best for your internet business. Their recommendations will be extremely helpful to your internet business.

However one of the best blog platforms available as of now is wordpress which is available for free.


3. Blog Design.

Design your blog in relation to your website niche.

Make your blog graphics and design look professional, relevant to your internet business.

Basic colors like black, white, blue, red, and brown are your best bet for your blog colors.


4. Content is the King.

Your blog must include unique relevant content relating to your niche.

This is what will ultimately bring traffic to your site.

Your content must be quality content, unique and easy to understand.

Make sure you include your keywords in your blog post, this will help search engines determine the niche your blog post is targeting and probably get you to the top 10.


About The Author http://www.CashPullingMachine.com/free-report.html